Corporate Culture Benefits Overview

Your corporate culture can become one of the most important assets you possess. The evidence to support this has become more and more compelling.  A landmark study conducted over 11-years, involving 207-companies from 22-industries by John P. Kotter and James L. Heskett found that companies who intentionally managed their corporate culture significantly outperformed similar companies that did not. Their findings included:

ØRevenue growth of 682% versus 166%

ØStock price increase of 901% versus 74%

ØJob growth of 282% versus 36%

ØNet income growth of 756% versus 1%

ØCompanies listed on the Fortune 100 Best Companies to Work For significantly outperform the S&P 500

The most successful US firms over the last twenty years have had one major distinguishing feature as key factor in their sustainable success, their corporate culture (Cameron and Quinn - Diagnosing and Changing Organizational Culture).

At a more practical level corporate culture also delivers in attracting and retaining talent. It also promotes a sense of belonging that can reduce or eliminate silos and increase collaboration across the organization. Through corporate culture you can align personal values to the corporate or brand values so that quality standards rise and also employee loyalty increases to improve morale while reducing absenteeism. People will want to work in an organization where it feels right and will be more committed and productive.

Our experience with our clients supports all of the above.  We have seen revenue and income improvement along with a sense of values that delivered higher productivity, quality and efficiency. Some of the objectives that hard based initiatives strive for but seldom seem to deliver.

Are the above desirable or are they objectives in your current strategy, if so you should take an active interest in corporate culture. If you would like to discuss further or require more information please request an online webinar with a Corporate Culture Consultant or contact us at info@dudleyconsulting-inc.com.