Corporate Culture - The DCI Advantage

The Corporate Culture ICE model used by DCI was founded from a research based perspective by Professor Malcolm Armstrong.  DCI continues to maintain a strong research focus with solid real world business application principles.

DCI differentiates itself from other corporate culture consultancies through our proven culture methodology called Kappa 9.  Kappa 9 provides a full road map to enable you to first understand where your organizational is culturally and its business implications through to delivering cultural change that has a positive financial bottom line impact.

DCI Corporate Culture Model & Approach	Other Corporate Culture Models & Approaches
Research based with proven real world business methodology	Often designed and created within the academic environment
The ICE model is behaviorally based	Often psychologically based or personality based
Uses both quantitative and qualitative data collection methods	Usually quantitative based data collection
Linked to bottom line performance with calculated ROI	Often soft benefit based with tenuous cultural links to business performance
Scalable from single office project to global corporate rollout	Usually requires full organizational participation
Views culture from bottom up and top down perspective	Specifically designed for top level down
Real business language used (structure, management style, communications, rewards, relationships and emotionality)	Often wordy academic speak which requires interpretation in the real business world